LinkedIn for Business
Marketing is the core of every business. And when it comes to online marketing, social networking platforms rule that domain. Every small and big business has used social networking platforms to grow their brand. Be it paid ads on Facebook or Sponsored Pages on Instagram, online marketing is the new trend.
But what most ignore is the capabilities of LinkedIn for business.
This professional networking platform can help grow your brand in a far better way than other social networks. That’s because it is a complete package.
Only, a product doesn’t make a business. It needs employees, clients, customers, and every other soul that helps grow it. This is exactly where LinkedIn’s true potential comes into the picture. It is not just centered around marketing. Instead, it helps you build a formidable connection with people as well as other businesses. And in the long run, it’s such connections that grow your brand.
Before going into the various aspects of LinkedIn, let’s see why your business has to be on LinkedIn.
Why is LinkedIn so essential for businesses?
According to a survey, over 60% of business owners use LinkedIn. So, when it comes to businesses, LinkedIn is the third most used social networking platform. The stats become even more elevated when it comes to B2B businesses. Over 40% of B2B marketers prefer LinkedIn over other social networks. This is much more than Facebook which is the preferred choice of only 30% of people.
That’s not it. LinkedIn is also the most preferred platform when it comes to the launch of a new product. This is evident in the fact that over 80% of B2B businesses launch their product on LinkedIn.
LinkedIn is the most effective platform when it comes to professional content distribution. Marketing is not only based on showcasing your product. Effective communication is equally important. Customers are more likely to buy from a brand they trust rather than any random advertiser. LinkedIn helps you to engage your audience and gain that precious trust.
As we said earlier, LinkedIn is a complete package. It is not just centered around marketing. It is also an effective platform when it comes to recruiting new talent. By creating a Career Page on LinkedIn for business let alone any organization or company, your business can get the right set of people to do the required job.
And last, but not least, is LinkedIn’s supportive algorithm. Unlike other platforms where the feed is subjected to many filters, LinkedIn supplies an unfiltered feed. What this means is that all your posts can potentially reach all your followers. This little fact can make the world of difference in your marketing strategy.
Now that you know why it is essential, let’s go over the various aspects of using LinkedIn for your business.
The Company Page is the face of your business on LinkedIn. This is the first point of contact between your business and the other LinkedIn members. This is where your customers (or potential customers) learn about your business, your brand, and your overall mission and vision. Apart from this, it also has the basic details about the company. Your website, logo, location, specialties, size – all these make up your company page.
The process of creating a Company Page is easy and LinkedIn guides you through it. Don’t rush through the process. Take your time to chisel out your company page. The company pages are SEO friendly. When done correctly, it will increase your chances of getting ranked in Google search results.
However, just creating a page doesn’t end the task. To build a reputation, you need to make regular updates to the company page. It may be news about your business or any other engaging information, you need to keep feeding your company page. And not only you, but your co-workers, friends, and employees should also be encouraged to engage with the company page in one or the other ways.
LinkedIn groups are a key aspect in promoting your business on LinkedIn.
There are two options while working with the LinkedIn groups. You can either join a group suitable to your company’s interest or create one connected to your company page. Once you are all set, it’s time to build some connections and promote your brand.
The reason why LinkedIn groups are so effective is that they channel your efforts. Groups are made up of selective people who have their interest in a specific niche. And so, when you post in a group, your content reaches a targeted audience. As much as posting the right content is necessary, making it visible to the right people is equally important. That’s where groups help you the most.
However, you do need to be thoughtful while sharing content in a group. It’s not a place to continuously advertise your business. Instead, it is a place to share some meaningful content. A place which can help you establish yourself as an industry expert. LinkedIn groups are where you can build an emotional angle with your leads.
Let’s take a look at some of the tips on using LinkedIn.
Tips to Use LinkedIn For Business Effectively
Engage, there’s no alternative to that. Irrespective of the platform you use, this remains to be the most crucial thing. You need to engage with your followers in order to succeed. For this, you need to post regular updates on your page. Not just updates that advertise your brand, but meaningful updates that help your followers in some way or another. Ideally, for every update that promotes your brand, you should post 4 updates that help your follower.
Stats have proven that customers are more likely to buy from a brand that engages with them.
Get your team involved. Growing on LinkedIn can never be a one-man show. While the posts on the company page reach a sizable audience, they can reach a much bigger audience with the help of your employees. The first thing you should ask them is to add the company page on their profile. This helps increase the reach of your company. And when the employees engage with the brand as a team, it also projects a positive work culture.
Build an emotional angle. LinkedIn is more about connecting with people and building those long-lasting relationships. You need to keep this in mind while sharing content. Rather than talking to them, you need to talk with your audience. Personalizing your content and targeting it to the most relevant people helps a lot.
Follow some basic rules while publishing.
The LinkedIn algorithm shows your content in the feed of every follower. But what you need to understand is that not all the followers are online when you post an update. And so, you need to post regularly, but not too much as well. It is a good practice to post 20 times a month. This helps you reach almost 60% of your followers.
Bring a variety in your content. People get bored too easily nowadays. An average LinkedIn user spends 9.8 minutes on the platform. So it’s important for your post to catch their eyes before being scrolled down. For this, you need to bring a variety to your content. Post a mixture of blogs, photos, and videos. Stats show that posts with images or videos increase the engagement rate by as much as 80%. Not only this, but the posts with links also double the engagement.
And lastly, you should always ensure that your LinkedIn presence isn’t just about you. It should always work towards achieving your businesses objectives.
Unlike other social networking platforms, you can effectively market your brand for free on LinkedIn. However, if you desire more, LinkedIn offers some paid options as well.
LinkedIn Business Premium
The LinkedIn Business Premium is designed for the businesses looking to expand their reach. With this, you can grow your network quickly.
Prominent features of the premium plan include a monthly supply of inmail. This helps you to easily start a conversation with other LinkedIn members. It offers a complete access to the company insights. This includes the competitor data, analytics, and industry news.
With the premium plan, you can track who has viewed your profile in the last 90 days. This helps you discover new connections and target your content so as to turn the potential followers into followers.
The premium plan gives you unlimited browsing power. With this, you can perform unlimited profile searches right up to your third-degree connections.
LinkedIn Sales Navigator
If marketing and selling is your only aim, the LinkedIn Sales Navigator can help you improve your sales. Here are some prominent features of the sales navigator.
Potential customers turn into customers when you show your sales ad to the right kind of people. The sales navigator helps you target the right buyers and engage with them on a personal note. With its advanced lead and company search features, you can search for the most relevant prospects.
After the initial searches, the algorithm starts generating personalized lead recommendations. With this, you can discover the right set of leads quickly.
With this, it also offers an easy CRM integration. With a single click, all the Navigator activity can be transferred to the CRM. This helps to organize the leads and keep the list up-to-date.
Along with all this, it also offers all the features of the LinkedIn Business Premium.
LinkedIn is more than a site for employees and employers. Whether you’re just starting your business or have been in business for 30 years, LinkedIn for business is a great way to leverage your brand and message. From New York City to Los Angeles and beyond, LinkedIn gives you and your business great potential to grow and expand into new territories and markets!