conversion optimization

Converting your visitors to perform an action whether it’s to purchase a product, fill out a lead form, download a pdf, or get in touch with you, requires a bit of homework. Whether it’s emails or landing pages, analyzing and performing various tests lets you see how your audience is engaging with your content.

Testing 101

Analyzing where your visitors are coming from and what they are doing on your website is important in understanding what their intentions are. By analyzing heatmaps and analytics, you are able to see how and what your visitors are engaging with your brand.