Welcome to our comprehensive guide on YouTube Shorts, the newest and most trending feature on YouTube. In this post, we will walk you through everything you need to know about creating, uploading, and managing shorts on YouTube. With the help of our expert insights and practical tips, you’ll be able to make the most of this exciting new feature and grow your audience on YouTube. So, let’s dive in!
1. Understanding YouTube Shorts
YouTube Shorts is a new way to share short vertical videos, up to 60 seconds long, that can be created using nothing but a smartphone. These videos often have a musical or creative twist and can be easily discovered on the Shorts shelf on the YouTube mobile app.
To get started with Shorts, all you need to do is open the YouTube app and tap the ‘Create’ button. From there, you’ll be taken to the Shorts camera, where you can record and edit clips using a range of creative tools and filters.
What makes Shorts stand out from other types of YouTube content is that they are designed to be consumed quickly and are perfect for viewers who are looking for bite-sized entertainment. While building your Shorts audience can take time, with a little effort and consistency, Shorts can be an excellent way to increase your reach and engagement on YouTube.
2. How to Create YouTube Shorts
Creating your first YouTube Short can seem daunting, but don’t worry. We’ve got you covered with easy-to-follow tips and tricks to help you get started.
Step 1: Open the YouTube app
Make sure your YouTube app is up-to-date and open it to get started.
On the bottom center of the app, you’ll see a plus sign that says ‘Create.’ Tap on this icon to begin your Short creation journey.
Step 3: Record your Short
You’ll be taken to the Shorts camera, where you can record your video. You have the option to record multiple clips or a single continuous clip as per your preference with a time limit of 60 seconds. You can add filters and text to brighten up your video.
Step 4: Add Music
Music plays a crucial role in the success of YouTube Shorts. You can use the built-in music library by tapping on the ‘+’ icon and proceed to select your favorite tune for your Short.
Step 5: Upload your Short
Once you have recorded and edited the clip, add a title to your Short and upload it to the Shorts shelf.
3. Tips for Making Great YouTube Shorts
Making YouTube Shorts is a separate art form that requires a mix of creativity, technical prowess and attention to detail. Follow these useful tips to craft irresistibly entertaining Shorts:
Tip 1: Keep it Short and Sweet
This is the fundamental rule of Shorts. Keep them short and sweet to attract more viewers. You only have 60 seconds to grab the user’s attention, so make every second count.
Tip 2: Add an Eye-Catching Thumbnail
The thumbnail of your Short is the first point of contact between your Short and a potential viewer. The Thumbnail should be an easily understandable representation of the contents of your Short. You can add text to it.
Tip 3: Focus on Creativity
YouTube Shorts is an excellent opportunity to experiment and showcase your creativity. Tie up creative transitions with music and optimize for maximum user retention.
Similar to Tik Tok, hashtaging content on Shorts is an easy way to get discovered by a larger audience. Identify relevant hashtags to your Shorts and use them to increase discoverability.
Tip 5: Use trending sounds
Trending sounds work as a catalyst to reach new audiences based on their relevance to any given trend. Adding a trending song in your Short is an easy way to drive more views and interactions.
4. Managing YouTube Shorts
After creating Shorts, it’s essential to keep track of the audience’s feedback and response. Here are a few things to manage for Shorts:
1. Monitoring Shorts’ Performance
You can monitor the performance of your Shorts using the analytics section of your YouTube Studio. Track metrics such as views, likes, comments, and shares to improve your shorts over time.
2. Interacting with your Viewers
YouTube Shorts is an exciting and interactive platform that allows viewers to leave comments, send messages, or tip creators. The more you engage with your viewers, the better connected and loyal they’ll feel towards your channel.
3. Use Shorts to promote your channel
YouTube Shorts is a fantastic way to promote your channel and spread a word about your brand. Use your Shorts to drive the audience towards your channel by adding a subtitle or a CTA.
5. Frequently Asked Questions
What vertical aspect ratio should be followed while creating Shorts?
The recommended aspect ratio for YouTube Shorts is 9:16 or vertical video format.
What is a good length for my Short?
The optimal length for a Short is between 15 to 60 seconds.
What to do if my Shorts are not getting good views?
Stay consistent with your Shorts and upload it at least once a day on your Shorts shelf. Follow the tips and tricks we provided above to make your video more creative and attention-grabbing.
YouTube Shorts is an exciting addition to the vast array of features offered by YouTube. From creating high-quality creative shorts to engaging with viewers and analytics, we’ve covered everything you need to get started with Shorts. Keep experimenting with new ideas, and you’ll be amazed at how much reach and engagement you can gain on this platform.